Privacy Policy

Last updated: May 1, 2025

Introduction

Fred Adun ("I", "me", or "my") respects your privacy and is committed to protecting your personal data. This privacy policy will inform you about how I look after your personal data when you visit my website (fredadun.com) and tell you about your privacy rights and how the law protects you.

This privacy policy applies to personal data I collect through my website, as well as through email, text, and other electronic communications between you and my website.

Information I Collect

I may collect, use, store, and transfer different kinds of personal data about you which I have grouped together as follows:

  • Identity Data includes first name, last name, username or similar identifier, title.
  • Contact Data includes email address, telephone numbers, and physical address if provided.
  • Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access my website.
  • Usage Data includes information about how you use my website.
  • Marketing and Communications Data includes your preferences in receiving marketing from me and my third parties and your communication preferences.

I do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do I collect any information about criminal convictions and offenses.

How I Collect Your Personal Data

I use different methods to collect data from and about you including through:

  • Direct interactions. You may give me your Identity and Contact Data by filling in forms or by corresponding with me by email or otherwise. This includes personal data you provide when you:
    • Submit inquiries through my contact form;
    • Subscribe to my newsletter;
    • Request marketing to be sent to you;
    • Provide feedback.
  • Automated technologies or interactions. As you interact with my website, I may automatically collect Technical Data about your equipment, browsing actions, and patterns. I collect this personal data by using cookies, server logs, and other similar technologies.
  • Third parties or publicly available sources. I may receive personal data about you from various third parties and public sources, such as analytics providers like Google.

How I Use Your Personal Data

I will only use your personal data when the law allows me to. Most commonly, I will use your personal data in the following circumstances:

  • Where I need to perform the contract I am about to enter into or have entered into with you.
  • Where it is necessary for my legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where I need to comply with a legal obligation.

Generally, I do not rely on consent as a legal basis for processing your personal data although I will get your consent before sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting me.

Purposes for Which I Will Use Your Personal Data

I have set out below a description of all the ways I plan to use your personal data, and which of the legal bases I rely on to do so.

  • To respond to your inquiries and provide information about my services
  • To manage my relationship with you
  • To administer and protect my business and website
  • To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising I serve to you
  • To use data analytics to improve my website, services, marketing, customer relationships, and experiences
  • To make suggestions and recommendations to you about services that may be of interest to you

Cookies

My website uses cookies to distinguish you from other users of my website. This helps me to provide you with a good experience when you browse my website and also allows me to improve my site.

A cookie is a small file of letters and numbers that I store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

Data Security

I have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, I limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on my instructions, and they are subject to a duty of confidentiality.

I have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where I am legally required to do so.

Data Retention

I will only retain your personal data for as long as reasonably necessary to fulfill the purposes I collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. I may retain your personal data for a longer period in the event of a complaint or if I reasonably believe there is a prospect of litigation in respect to my relationship with you.

To determine the appropriate retention period for personal data, I consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which I process your personal data and whether I can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact me at me@fredadun.com.

Contact Details

If you have any questions about this privacy policy or my privacy practices, please contact me at:

Email address: me@fredadun.com

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). I would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact me in the first instance.

Changes to the Privacy Policy

I may update this privacy policy from time to time. I will notify you of any changes by posting the new privacy policy on this page and updating the "Last updated" date at the top of this privacy policy.

You are advised to review this privacy policy periodically for any changes. Changes to this privacy policy are effective when they are posted on this page.